Brain Metaphors

Metaphors: Does how we think about the brain matter?

Metaphors matter.

When we think about the brain as an information-processing computer (with hard-wiring, inputs and outputs, errors and bugs), we misunderstand its fundamental nature. We think we can control it, program it, like we do our machines. Tweak it. Tune it. Overclock it to drive more power through it. Hack it.

That's a problem for the way we treat our own brains, but even worse, this kind of perspective starts to drive the way we see and treat other nonlinear, complex systems -- ecologies, businesses, schools, governments. …